What’s New?

October 18, 2017

Wray’s Yard Shop @ Protein Studios

It’s been a busy 10 months working on a number of projects throughout the year with Wray and Nephew. This October sees the arrival of their autumn activation Wray’s Yard Shop. A pop-up shop that ties their new limited edition merchandise line with the brand’s proud Jamaican culture. The pop-up will be open over 3-days this week at Protein…

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July 15, 2017

Three Halves Launch New Wray & Nephew Music Platform – The Wraylist

Today Wray & Nephew Overproof Rum launched their latest digital platform, the Wraylist. The Wraylist, a new digital music station, housed on British online music streaming service Mixcloud, features a collection of curated playlists and DJ sets, celebrating of a mixture of genres. The Jamaican rum brand, known for its long standing association with music has always embraced…

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September 11, 2016

Three Halves Wrap Up Another New Account: Koko Kanu

Three Halves continue their charge throughout the spirits industry by wrapping up Koko Kanu as their newest client. Part of the Campari Group's impressive portfolio of drinks brands, the Jamaican rum with coconut flavour has recently undergone a release of a new packaging, inspired by a golden jet set era of travel in the 50's. The relaunch of Koko Kanu...
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September 10, 2016

Three Halves Client Launch Global Matthew Mcconaughey Commercial

Wild Turkey® today unveiled its first television commercial directed by and starring Academy Award®-winning actor Three. The commercial, which marks McConaughey’s directorial debut, is part of the iconic bourbon’s new global marketing campaign titled “It’ll Find You,” created in partnership with J. Walter Thompson New York, which aims to reintroduce the world to the legendary…

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September 7, 2016

Wild Turkey Announce Matthew McConaughey As Their New Creative Director

The only thing that was missing from their great story, was a great storyteller. Meet Wild Turkey’s new Creative Director, Matthew McConaughey. Check out the video that explains how Matthew McConaughey feel in love with the Wild Turkey story. The video’s a great watch, whether you’re a bourbon lover or not.

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September 2, 2016

Back At It Again, Three Halves Pick Up Wild Turkey UK Account

So after adding one of the most iconic rum brands around to our roster of clients, we’ve just followed that up with the announcement that we'll take on the role as digital lead for Wild Turkey UK. True Whiskey lovers will be familiar with Wild Turkey as a super-premium American bourbon, made in Lawrenceburg, Kentucky by Master...
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August 25, 2016

Wray’s Rum Tings Birmingham Recap

Last weekend was Birmingham’s turn to host Wray’s Rum Tings. The night was capped with an exclusive Reggae set from Goldie, as well as performances from the likes of Don Letts, Iration Steppas and Rodney P. From 12pm – 10pm the DJ’s and crowd kept the party going at the Rainbow Venues. As part of the…

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August 8, 2016

Wray’s Jerk Fest Recap

Last week Wray & Nephew celebrated Jamaican Independence Day in style by holding their first Jerk Fest on the rooftop of the Bussey Building in Peckham, south east London. The Three Halves team was responsible for running the digital comms for Wray’s Jerk Fest, as well as capturing the event on the day. So for those that…

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August 1, 2016

Three Halves Secure Iconic Rum Brand As New Client

Three Halves HQ has been buzzing lately following the announcement that we have been appointed as Wray & Nephew Overproof Rum's new digital agency and will lead the Jamaican rum brand, owned by Gruppo Campari, in all their UK digital communications. As one of the most iconic brands on the shelves of supermarkets and off-licences around the...