Campari is undoubtedly a powerhouse in the drinks industry, especially when it comes to Rum – owning one of the oldest and most famous sugarcane estates in Jamaica, along with the world-famous Wray & Nephew distillery.

 With Joy Spence becoming the master blender at J. Wray and Nephew – the first-ever woman to occupy this position in the industry, they were looking to encapsulate this to highlight their strength and position.

Campari commissioned our team to produce a campaign with a 10-day photoshoot that would harness everything they embodied.

We captured this essence to create, MADE BY JAMAICA.

The campaign was intended to add a bold touch to their legacy and superior production, which will grab people’s attention in bars, shops, trade shows and trade press.

You’ll have seen the imagery in our case studies, but here’s a video we created during our time there.

Continuing the Jamaica theme, grab yourselves some Koko Kanu rum and enjoy this adventurous case study.