Steel Keg Association - USA
The Change Agency Continues Its Global Growth by Leading the Steel Keg Association’s Social Media Campaigns
The recently formed Steel Keg Association (a group formed by the leading global keg supply chain companies) have tasked The Change Agency with leading their social media campaigns in the US and Western Europe.
The Steel Keg Association selected The Change Agency for their renowned creative content and advertising campaigns, having seen their work for previous beverage companies in the UK and US.
The Change Agency will lead the Steel Keg Association’s B2B and B2C campaigns through social advertising and creative content development.
“We’ve seen The Change Agency work in the beverage industry and know their commitment to delivering results as efficiently as possible. So, when we helped found the new Steel Keg Association to raise awareness of the sustainability and economic benefits reusable steel kegs deliver, going with The Change Agency to lead our social media efforts was an easy decision.”
“Working with the Steel Keg Association is truly exciting. We’ve worked with countless brands that are starting up and have helped them grow rapidly, so we’re looking forward to bringing that know-how to the Steel Keg Association. Most importantly, we’re thrilled to champion a brand that will help the world by advocating for a more circular economy through the increased adoption of reusable containers.”
About The Steel Keg Association
Stainless steel kegs’ reusability and 30+ year lifespan make them the ideal circular choice for bars and restaurants. This fact makes steel kegs a vital part of the beverage industry and is the catalyst for the formation of the new Steel Keg Association.
“Most people have never thought of kegs as the ultimate reusable containers… when you choose draft from steel kegs, you’re making the most sustainable choice by removing single-use packages from recycling and landfill streams,” said Dan Vorlage, Executive Director of the newly formed association and MicroStar Logistics VP of Global Marketing. “Take beer enjoyed in bars and restaurants in the U.S. as an example. Kegs presently remove about half of all single-use beer containers from the bar/restaurant waste stream each year, that’s approximately 6 billion containers… converting the other half to draft removes a combined 12+ billion single-use containers. That’s a goal worth raising a pint to, and we’re encouraging others to join in.”
The Steel Keg Association is a marketing-focused non-profit organisation on a mission to help increase the volume of beer and other beverages served from stainless steel kegs. The Association’s founding members represent a diverse collection of leaders in the global steel keg supply chain: BLEFA GmbH, Hillebrand Gori, Micro Matic, MicroStar Logistics, Schaefer Container Systems, and THIELMANN.
From US to UK, here’s how we moulded this campaign and exported it to the United Kingdom - UK Keg Champion Awards.