Wild Turkey - Matthew McConaughey
IT’LL FIND YOU
Wild Turkey unveiled its first television commercial directed by and starring Academy Award-winning actor Matthew McConaughey. The commercial, which marks McConaughey’s directorial debut, is part of the iconic bourbon’s new global marketing campaign titled “It’ll Find You,” which aims to reintroduce the world to the legendary brand.
It is the first demonstration of McConaughey’s vision for Wild Turkey since he was announced as Creative Director.
“So many times, people choose their drinks to fit in and join the crowd,” said McConaughey. “Wild Turkey is about something different. The tagline ‘It’ll Find You’ is at the heart of what Wild Turkey is all about. If you are being yourself, unapologetically doing things your own way, then you are at home wherever you are, and Wild Turkey, well, it’ll find you.”
The television spot was released worldwide, with Three Halves tasked with the distribution and release across all digital channels, organically and paid. The campaign was further supported by a series of content pieces around Matthew McConaughey’s personal story with Wild Turkey, behind-the-scenes documentaries, brand legacy posts and cocktail inspiration.