Instead of reaching out to the influencers with a following of over 100k followers, we specifically chose a collection of 50 micro-influencers with a following of under 50k.

Based on the criteria of ensuring these followers had a natural organic reach, were based in London, and had a following engaged in travel, drinks and the London lifestyle, we were able to hyper-tune our influencer campaign to match Koko Kanu’s target audience.

The campaign resulted in an influencer post engagement rate of 5.6%, reaching over 1.34 million.

On the back of this, it led to an increase of 2,784 ‘liquid on lips’ trials.

“With all the hype surrounding influencer engagement, Three Halves (now The Change Agency) created a super-targeted campaign that resulted in a high ROI, ultimately giving the activation the boost it needed. ”

Christina Bertram, Koko Kanu Marketing Manager

Give us a brand and we’ll take all the elements of it and bring it to life. The next case study shows how we did this for London-restaurant, Rhythm Kitchen.