Rhythm Kitchen - Content (Imagery)
Rhythm Kitchen is a Caribbean restaurant that brings fun, tasty, healthy Caribbean Jerk cooking to London and beyond.
Rhythm Kitchen serves up mouth-watering authentic Caribbean food in a modern way.
Our communication strategy was rooted in two principles:
- Bring the vibrancy and beauty of Caribbean cooking to the public.
- Share the authentic and pure stories of the founder’s passion, flare and experience.
Rhythm Kitchen was located on the top floor of Westfield Stratford in East London, tucked away in the corner, and our main priority was to get them noticed and seen.
By targeting the local area with key messages during lunch and dinner, we could guide people to the restaurant and thus increase their footfall by 7%.
We also made sure the brand was presented in the right way:
- With fresh imagery to entice potential customers,
- Focussed content on the food’s quality and
- A series of promotional tactics to hit the right customer motivator.
Rhythm Kitchen has now opened a 2nd restaurant and looks to grow into the benchmark for great-tasting Caribbean food.
Here’s another example of a brand that needed some love combined with rocket fuel - Kegstar.