Fila - Social Media

International sportswear giant Fila was established in Biella, Italy, in 1911, nestled among the foothills of the Italian Alps.

Fila, a worldwide leader in sporting and lifestyle shoes and apparel, champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.

 

Starting with strategy, we produced a multi-channel social media plan, designed to capitalise on emerging fashion and cultural trends. Our content focussed on four key pillars: 

  • Vintage Nostalgia

  • Lifestyle Content

  • New Releases

  • Existing Releases

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The combination of diverse skills (such as creative design, content planning and advertising generated an average engagement rate of 14.2% and increased their following from 1.8k to 272k in 8 months.

We’re super proud of our work that has led Fila UK to be the market leader in Urban Classic apparel.

This brand video we produced showcases Fila’s evolving legacy and dominance within popular culture and sports. It was later showcased at their global conference in New York.

 

What’s next? Click to find out about our Fila ‘Midas Touch’ campaign.

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